Mocality set to shut down

Mocality chief executive Neil Schwartzman. Photo/FILE
Mocality chief executive Neil Schwartzman. Photo/FILE  Nation Media Group

South Africa-based online business directory firm Mocality will shut down its Kenya and Nigeria operations as it reviews investment priorities, it said on Friday.

Mocality through a post on its website said it will be closing down February 28.

The action will affect more than 100,000 business owners who were listing for free their business services on the site. It will also affect buyers who relied on the site to buy discounted products and services in what was commonly referred as the “daily deals”.

Mocality allows businesses to list their contacts on its website and send 400 short messages on their business and products for free and subsequently charges Sh3 for every extra message measuring 140 words.