Norwegian paint maker Jotun has invested Sh250 million in a Nairobi office that it will use to launch operations in the region.
The office will have sales staff, who will establish a supply chain for the manufacturers’ products.
Jotun has so far set up 10 distribution points in Nairobi and plans to open more branches throughout the country. It also plans to get into the Tanzania, Uganda and Central Africa markets.
“We look at Kenya as a very attractive paint market, where high growth is expected. The fast growing economic development and high level of education gives us the confidence that Kenya will continue to grow into the future,” said Ashish Vasudev, Jotun country manager.
“A direct presence ensures better customer service, and accurate guidance on application of our products. Having a base in Nairobi will also help us penetrate other markets in the region,” he said.
Peter Bohlin, Jotun vice- president for Middle East, Africa and India, says the firm already controls a significant share of the local protective paint industry and that rising demand has informed the decision to set up a hub in Kenya.
The company will continue sourcing for decorative and protective paints from its factories in Dubai and Egypt until it opens a plant locally in the next three years.