Technology

EASSy should rethink entry strategy

EASSy has a herculean task in selling its capacity. Photo/FILE
EASSy has a herculean task in selling its capacity. Photo/FILE 

Alcatel Lucent, one of the two large undersea fibre optic construction companies, handed over the East African Submarine System (EASSy) to its shareholders last week.

This is nine years after the mooting of the idea of the cable by telecom operators in the region, which was later to be dogged by ownership and operational problems causing major delays in its operationalisation.

As a matter of fact, EASSy was meant to be the first cable on the east coast of Africa, but SEACOM and later TEAMS took advantage of the disagreements in the consortium and rolled out faster.

Meaning both cable systems got to the market earlier and therefore managed to sell their capacity ahead of EASSy, which had a first movers advantage.