Technology

Farming business is rich but starved of key data

 A farmer sprays fruit crop. Investors need facts on demand and risk. FILE
A farmer sprays fruit crop. Investors need facts on demand and risk. FILE 

Some opportunities, such as those found in agriculture, are too big to be fully addressed by one entity. This means there is a real possibility of several successful and sustainable niche services pegged on technology.

The key is to understand the market, thrash out the business model and build scalable technology that degrades gracefully if the environment so dictates.

Agricultural initiatives still form the bedrock of many African economies and despite the push by many governments to increase the contribution to GDP by service and extractive industries, agriculture will forever remain core to growth and development that a country may have.

So where can one play in this large ecosystem?