Online businesses have become the norm of commerce today whereby one sets up his business and trades largely online, whether or not he has a physical presence.
Such form of business is advantageous as it gives consumers a wide range of services, for example, at the click of a button a consumer is able to purchase goods from a foreign retailer.
For the business person, online presence allows access to a large market and it also minimises establishment costs. It is not a requirement to have a physical presence when doing business.
A unique feature of e-commerce is that customers can make direct orders for goods or services. Customers can download some products like books and music at the click of a button.