Elloe, Google partner to help small businesses


Kenyan innovator Owen Sakawa. PHOTO | POOL

Africa’s conversational commerce platform, Elloe AI has partnered with Google to help small businesses engage customers with business chatbots through Google Search and Google Maps.

The two firms said that the partnership also seeks to promote voice shopping in the future.

A survey that was conducted showed that 83 percent of online shoppers need some form of support during their purchase journey while 74 percent are likely to switch brands if they find the process too difficult.

With Elloe's conversational commerce, businesses can build custom customer care and commerce use cases across channels and add additional channels — like Google’s Business Messages.

The tech start-up also helps small businesses build strong customer relationships through the world's most popular messaging apps such as Facebook Messenger, WhatsApp and Instagram.

Through it, businesses can build different kinds of chatbots such as an FAQ bot to outsource frequently asked questions, an appointment bot to streamline booking systems, and a lead generation bot to collect customers' contact information.

Others are a survey bot that can gather feedback from your customers. An after-hours bot that can give a new lease of life to your out-of-office form and a sales bot that boosts repeat sales and attracts more new loyal customers!

Currently, they operate in the US, Kenya, Philippines, and Southeast Asia.

Recently, the firm raised over Sh100 million ($1 million) pre-seed funding round led by the Philippines’ Mad Ventures Inc to support Micro-SMEs in Kenya and emerging countries across Africa as well as expand into the Philippines and Southeast Asian markets.

Some of the Big brands that the company is working with include Coca-Cola, Equity Bank, among others.