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How influencers use AI to fake corporate brand engagement
A new investigation by the US AI giant Anthropic has lifted the lid on how the same AI tools being used to create political propaganda are repurposed for commercial marketing.
A social media influencer campaign can appear to be performing well: tens of posts praising a product, hashtags gaining traction, and an apparent steady stream of consumers talking about a brand.
Yet some of that ostensible enthusiasm may not be as organic as it looks.
