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Kipchoge pick-ups earn Isuzu Sh1.5bn sales

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Eliud Kipchoge and Isuzu East Africa Managing Director Rita Kavashe launch the Kipchoge Limited Edition Isuzu D-Max on May 25, 2023, at General Motors in Nairobi.

Photo credit: File | Nation Media Group

By  Dennis Musau

Technology Correspondent

Nation Media Group

Isuzu East Africa booked revenues of Sh1.49 billion from the sale of 159 units of the Kipchoge Limited Edition D-Max pick-up whose production has ended after 40 months.

It marks the most successful and quantifiable product marketing built on a celebrity endorsement in the Kenyan market.

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