Letters

Why redesigned Business Daily is a must-read gem

bd

A snippet of the newly redesigned Business Daily's hard paper and the website. PHOTO | NMG

The Business Daily has a new captivating, refreshing and stylish look. The paper whose equals are the Financial Times focuses on business news and financial journalism.

Its new website is reader friendly with ease of use and readily accessible either online or offline. The paper is the joint sponsor of the famous "Top 40 Under 40 Men" and the"Top 40 Under 40 women", initiatives that have received accolades in the past years.

BD, as the paper is commonly referred, is one of the most credible publications in reporting domestic and world news, with brilliant commentary on politics and economics. Its timely financial and economic analytical pieces covering global economics and finance are precisely and coherently dissected.

The paper has a market data section, which is a fundamental guide in financial decision-making.

The bold paper is pro-people as it is at the forefront in championing sustainable and inclusive development across the political, social and economic spheres.

The paper's journalists and correspondents have advanced mastery and high-level understanding of market dynamics which make me hold the highest admiration for them. They include Constant Munda, Brian Ngugi, Sam Kiplagat, Otiato Guguyu, John Mutua, Elizabeth Kivuva, Edwin Mutai, Kabui Mwangi, Joseph Wangui to mention a few.

The gifted and skillful Jackson Biko Zulu interviews in Friday pullout are apt and spot on. Biko Zulu is simply a rare gem.

I'm always impressed by his eloquence and choice of questions which makes the interviews more of an intimate conversation than grilling. Truth be told, Biko's interviews are superb and exemplary. The weekly columnists who spice my reads with deep dive and in-depth analysis include Collins Odote, Tony Watima, Jenny Luesby, Bitange Ndemo and Jaindi Kisero.

The NMG editorial policy which stands for objective and unbiased journalism is their daily compass on what they do. I'm awed and super grateful to the editors who relentlessly work round the clock behind the scenes for powerful and effective content.

In a nutshell, it's one of the most trustworthy sources of high-quality essential business news topics that matters the most to you, which you can't be able to find anywhere else. For sure, it's a bold paper with cutting-edge intelligence that you can bank on.

The paper should consider setting up an advisory consultancy think tank to take advantage of its rich human capital and put a little more focus on sports business to boost their revenue streams.

Yay! Indeed, I'm smitten with the new soothing comforting smell, font and new design look of the BD Africa newspaper. Hongera, BD, Africa! Long live, NMG!

Kind regards,

Davis Basweti Ombane Economist [email protected] 0702953061