It is said that every Kenyan has a side hustle, which makes us rank well in the unscientific polls that try to measure the entrepreneurial spirt across nations. If only for a feel good vanity metric.
My biggest pet peeve, however, is that we have lived with the kiosk mentality for far too long, limiting how we perceive markets, promote, price and even distribute.
The moment we see a friend or co-worker strike moderate success, we are quick to try and replicate and undercut in the hope of siphoning their client base and revenues.
So it, therefore, becomes, everyone with their little shoe and clothes shop selling on Instagram, Facebook, even taking orders via WhatsApp.
Granted, the mediums of engagement are legitimate and the revenues may be decent for a cottage industry hustle, but it leaves a lot to be imagined, in view of the larger opportunity.