French smartphone maker, Wiko Mobile, is set to introduce in the local market a fourth generation (4G) phone in February.
The manufacturer says the new high-speed Internet enabled handsets will be targeted at youthful phone users.
Wiko Mobile entered the Kenyan market last September.
It has several brands under its stable that include Wiko Highway, Wiko Highway Fine and Wiko Rainbow.
“We will be considering our target market that includes the youth and the middle-aged,” said Wiko Country manager John Mutwiri in an interview.
He, however, declined to reveal how much the new handsets will cost.
“We are operating in a very competitive market but this will be a slimmer phone with enhanced screen resolution,” said Mr Mutwiri.
Wiko has been marketing and selling its brands through its 200 distributors across the country unlike other players who operate through partnership with mobile phone operators’ outlets like Safaricom or Airtel to increase market visibility and credibility.
Mr Mutwiri said its brand expansion in the market was buoyed by increased uptake of smartphones in the country.
Wiko is majority-owned by Chinese technology group Tinno Mobile and manufactures its phones in China. Its main competitors in the local market include Chinese manufacturers such as Huawei and ZTE.