- Britain’s Vodafone will license the use of the M-Pesa trade name to an Ethiopia-based.
Safaricom is in “advanced talks” with the Ethiopian government to introduce its popular M-Pesa mobile money service to neighbouring Ethiopia, a market of 100 million people, two sources said on Tuesday.
Britain’s Vodafone, Safaricom’s parent company, will license the use of the M-Pesa trade name to an Ethiopia-based bank while Safaricom will host the servers in Nairobi, one telecoms industry source told Reuters.
Ethiopia’s state telecommunications monopoly, Ethio telecom, will carry the service, the source added.
Started in 2007, M-Pesa has nearly 30 million users in Kenya.