Telecoms operator Safaricom opened five new shops targeting tech-savvy Kenyans looking to buy smartphones to enjoy faster Internet on 3G and 4G networks.
Joseph Ogutu, the company’s Director of Strategy, said the decision to open more shops was informed by the rising number of Kenyans using wireless Internet to chat with friends, do business or access news and entertainment round the clock.
“Our investment in these new shops will go a long way in meeting these emerging customer needs within a fast evolving technology landscape,” said Mr Ogutu.
The outlets will be located on Nairobi’s Ronald Ngala street in the city’s Central Business District, Donholm’s Greenspan Mall to serve the greater Nairobi Eastlands and in Nyahururu town to serve Nyandarua, Laikipia West and Samburu Central Sub-Counties.
Mr Ogutu said the Village Market Safaricom Shop had been remodelled to suit the needs of the high-end clientele and the offering expanded to include smart home solutions.
The company, which controls up to 71.2 per cent of Kenya’s telcoms market, has also refurbished the Kitui shop to meet increasing appetite for smartphones and related services in the region. This brings to 48, the number of Safaricom shops that serve about 10,000 customers daily.
Mr Ogutu said Safaricom had also identified several shops for remodelling to cater for clients seeking to enjoy newly-introduced services such as connected businesses, smart homes and e-commerce.
Eight exclusive customer care desks have also been established at Greenspan Mall, Nyahururu, Kinamba, Rumuruti, Ol-Kalau, Donholm, Kayole and Pipeline.
Safaricom offers voice, data, financial services and enterprise solutions for its individual, businesses and government customers.