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Society

Treat staff like your customers

Companies should treat former, current, and future employees with a customer relationship management approach. file photo | nmg
Companies should treat former, current, and future employees with a customer relationship management approach. file photo | nmg 

Ever feel like just a number? When we call our banks, we must provide our account number. Call a supplier, we must verify our phone number. Go to a Government of Kenya office and we must produce our ID number. Humans are not robots. We do not base our emotions off a numeric world, yet we get treated calculatedly numeric in the modern era.

Our workplaces should not be one of those locations where we feel like only a number. Unfortunately, offices usually look at employment in terms of transactional relationships rather than meaningful and sustained.

A new line of thinking from Stefan Strohmeier of Saarland University in Germany details how organisations should view and handle employees considering customer relationship management techniques.

Extensive research exists on handling clients and how to maximise such relationships. However, significantly less research has gone into longer term views on how to strengthen employment relationship management.