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Estonian logistics start-up targets Kenyan shippers

From Left Gordon Okitte COO tai+, Chumari Wachaga Chief Technology Officer and Rait Raal CEO during the launch of tai+ mobile App in the market on September 26, 2019. PHOTO | SALATON NJAU

Tai+, an Estonia-based logistics start-up, on Thursday launched its online business in Kenya that will enable truckers to connect directly and in real time with cargo shippers.

The firm reckons its app will address logistical challenges in the sector by enhancing trust and transparency in cargo handling.

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