Tissue and hygiene products maker, Chandaria Industries, has entered the Malawian market raising its Africa presence to 11 countries.
Group Chief Executive Darshan Chandaria on Thursday said the expansion provided its Kenya and Tanzania factories a new push to meet the growing demand for their products, mainly processed from recycled waste papers.
Chandaria Industries on Thursday received the ‘Superbrands’ status, which confirms recognition of their products across various markets in East and Southern Africa.
“We are keen to grow this Kenyan product as a regional brand that is able compete with global brands at the regional level,” he said.
Superbrands East Africa Project Director Jawad Jaffer welcomed the recognition, saying 1,000 consumers interviewed identified Chandaria as a brand that had penetrated regional markets-- creating thousands of jobs.
Mr Jaffer said Chandaria’s wide range of products fitting various income groups made it a household name.
Superbrands will include Chandaria’s name in its global checklist of respected brands as well as have a Youtube video made and posted on its site, which records 30,000 daily hits globally.
Chandaria sells tissue paper, paper napkins, and kitchen towels in East African, West and Central African countries.