Britam will spend Sh40 million per year on branding and maintenance of the stadium facilities while Sh20 million will go to official logistics. PHOTO | FILE
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The deal will see Britam spend Sh25 million per year to support Mathare United over the next three years while the stadium branding rights will last for two years.
Financial services group Britam has set aside Sh75 million to sponsor Mathare United Football Club, in addition to spending Sh100 million on the branding and refurbishment of Nyayo National Stadium.
The deal will see Britam spend Sh25 million per year to support Mathare United over the next three years while the stadium branding rights will last for two years.
Britam will spend Sh40 million per year on branding and maintenance of the stadium facilities while Sh20 million will go to official logistics.
Speaking on Wednesday at a media briefing to unveil the stadium branding deal, Sports Culture and Arts secretary Hassan Wario said that the ministry has adopted a new concept to attract the private sector to support sports activities in country.
“This event is to unveil a collaborative achievement to improve sports and sports facilities in this country. Development of sports and the associated infrastructure is one of the key pillars of my ministry as envisaged in its mandate”, said Dr Wario.
The branding deal will see Nyayo National Stadium painted in Britam’s official colours of blue, white and red as well as repairing and refurbishing the changing rooms, the VIP area and lavatories for spectators.
Britam director for marketing and corporate affairs Ngera Muthoga said the strategic partnership with Sports Kenya (formerly Sports Stadia Management Board) would grow the company’s brand.
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