Mall for Africa launched operations in Nairobi early this year in a bid to cash in on the growing demand for online shopping.
Nigeria-owned e-commerce firm Mall for Africa is Friday set to open its Kenyan office, marking an entry into East Africa.
The online shopping platform launched operations in Nairobi early this year in a bid to cash in on the growing demand for online shopping.
“We see Kenya as the biggest e-commerce opportunity in East Africa and the numbers and data show it,” said Tope Folayan, co-founder and co-chief executive officer of Mall for Africa.
Kenyans are increasingly taking up to ‘e-tailing’ – where they shop online and have the goods delivered to their homes or offices.
This has resulted in the entry of new players and expansion by existing providers.
Sites including Jumia, Kilimall, and others have partnered with major brands in clothing, electronics, household goods and even hotels and restaurants and supermarkets to offer users the convenience of shopping from their homes or offices and the option of delivery.
The Mall for Africa has more than 8.5 billion items for sale at more than 150 US and UK stores such as Amazon, Carters, Fashion Fair Cosmetics, Topshop UK, Barneys, Bloomingdale’s and J. Crew.
It was founded in 2010 by Nigerian brothers Chris and Tope Folayan, seeking to bridge the gap between consumers and global brands that have shied away from having local outlets in spite of the growing demand.
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