How technology is shifting perceptions about life insurance

Life insurance in Kenya has traditionally been characterized by low uptake. This is attributable to the common perception that purchasing a life insurance policy is akin to contemplating one’s demise. In most African communities, it is taboo to think of, let alone plan for one’s death.

Yet life insurance is essentially meant to offer financial protection to a person’s dependents should untimely death or permanent disability occur. It also acts as a long term investment tool helping finance children’s education, build a home and provide income during retirement. Viewed from a broad perspective, life insurance transcends death, and should ideally be an avenue to the future financial well-being of one’s family.