The market share of Airtel Money more than doubled in the year to June 2024, new data shows, eating into the long-running absolute dominance of Safaricom's e-cash platform M-Pesa.
Data by the Communication Authority of Kenya (CA) shows that Airtel Money expanded its market share from 2.8 percent to 6.6 percent in the year to June, while M-Pesa's share slumped to 93.4 percent in June compared to 97.1 percent last year.
