CIC Group CEO Patrick Nyaga (Left) and CIC General Insurance Managing Director Fred Ruoro during the unveiling of EasyBima on April 23, 2024, at Sarova Stanley Hotel in Nairobi.
CIC Group Insurance has introduced a new online car insurance cover that allows customers to buy or renew their motor insurance cover remotely.
Dubbed EasyBima, the cover allows customers to spread their car insurance payments over 12 months from anywhere, easing their financial burden. With Kenya's internet penetration at 40 percent at the start of the year, the digital-based policy aims to tap into the country's tech-savvy population.
EasyBima offers comprehensive coverage that includes accidental and malicious damage, theft, fire, third-party liability, legal liability to third parties arising from loss or damage to property, injury or death to third parties, flooding, riot, and civil commotion.
Patrick Nyaga, CIC Group chief executive officer said the initiative is part of CIC Group's plan to improve access to its products and services while ensuring business sustainability. The insurer plans to invest in digital-led solutions that align with the evolving needs and expectations of its customers.
“Digitisation is one of the areas identified as a catalyst for growth and transformation in our five-year strategic plan. Our goal is to enable Kenyans to realise value while insuring and investing with us which will have an effect on the sustainability of our business,” said Mr Nyaga on Tuesday.
