Deacons blames drop in earnings on supply hitch

Chief Executive Wahome Muchiri. file photo | nmg

Fashion retailer Deacons says a product supply hitch from its South African partners is the major cause of a 3.1 per cent dip in revenue to Sh2.3 billion for the year to December, which pushed the firm into loss-making territory.

Deacons says supplies received from SA’s Truworths and Mr Price between August and October last year did not meet their demand, eating into their revenue expectations by between 12 and 16 per cent.

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