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Government shoots itself in the foot by attacking Coca-Cola stadium deal
The new 60,000 seater Emirates stadium has served as the home of Arsenal Football Club since 2006. It was initially known as Ashburton Groove before a naming rights deal with Emirates airlines was signed in 2004. The new facility shows how conglomerates have moved into sports facilities to further their brands.
Located in the London Borough of Islington, a new 60,000 seater stadium has served as the home of Arsenal Football Club since 2006.
Emirates Stadium, the fifth largest in Britain, was initially known as Ashburton Groove before a naming rights deal with Dubai based international airliner Emirates was signed in 2004. The new facility is an example of how conglomerates have moved into sports facilities to further their brands.