Jumia to distribute Elon Musk’s Starlink equipment in Africa


The Starlink photo is seen on a mobile device on September 21, 2022. PHOTO | AFP

Billionaire Elon Musk’s satellite internet firm Starlink has appointed e-commerce platform Jumia Technologies as its first distributor of satellite terminals and connectivity kits in Africa.

Jumia said the agreement will see it start selling the kits on its sites and through agents, using Nigeria and Kenya as a launch pad before rolling out the distributorship to the rest of the continent.

Read: Starlink's entry into Kenya could be a new fading star

In Nigeria, the products will be in the market before the end of this month while Kenya will wait a little longer.

“For Kenya, it will take some time as there is no supply yet inside the country, so we would not commit on a date for now; we will work together with Starlink on that,” Jumia global head of communications Abdesslam Benzitouni said in an email response to Business Daily.

Mr Benzitouni said the partnership will not introduce a new pricing model but that Jumia will sell the hardware kits, which consist of the Starlink dish, a mounting stand, cables and a power source, at the Sh89,000 price indicated on Starlink’s website.

The pact is set to help Starlink sell terminals in areas that lack formal addresses and city mapping, while Jumia will reap from being the first to bag the distributorship deal on the continent.

The Elon Musk-owned internet firm operationalised its services in the Kenyan market in July this year, setting the stage for intensified competition with local players such as Safaricom, Jamii Telecommunications and Zuku.

At the time, the firm which is an outgrowth of Musk’s space technology company SpaceX, appointed local internet firm Karibu Connect as its first authorised reseller in the country.

The Starlink satellite technology supports services that are not possible with traditional terrestrial solutions, allowing unmodified smartphones to connect to satellites in areas with coverage gaps.

Read: Elon Musk's satellite data firm enters Kenya market

Fears about uptake, however, arose after it emerged that subscribers would require Sh100,000 upfront to install in addition to Sh6,500 monthly.

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