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Naivas invests Sh180m in e-shop with eye on tech-savvy clients
Interswitch East Africa CEO Paul Ndichu (right) with Naivas official Willy Kimani during the launch of the Naivas Pay platform at the retailer’s Ciata Mall outlet on October 3, 2017. PHOTO | SALATON NJAU
Naivas Supermarket will next month launch an e-commerce platform as it seeks to reach tech savvy shoppers. The firm Tuesday said it is investing Sh180 million in setting up the e-shop.
It has set a target to generate at least seven per cent of its annual revenue from online customers. The retail chain says customers will buy everything on its shelves online for delivery countrywide. “There is opportunity in the market.
