NMG eyes product innovation to boost revenue diversification

Nation Media Group CEO Stephen Gitagama. FILE PHOTO | EVANS HABIL | NMG

The Nation Media Group (NMG) is banking on product innovation and organisational transformation to complement its shift to digital content and diversify revenues from the traditional streams.

NMG Chief Executive Officer Stephen Gitagama told shareholders that the focus going forward will be on two key pillars, product innovation and organisational transformation 'which will enable us to utilise our multi-channel platforms to drive audience acquisition, engagement and monetization of content.'

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