Paint firms ordered to drop Sadolin brand in merger deal

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Kansai Plascon Products on display during a past briefing. FILE PHOTO | NMG

The Comesa Competition Commission (CCC) has ordered Dutch paint maker AkzoNobel and Japan’s Kansai Plascon Paints to divest the Sadolin paint brand to an independent competitor as a condition for the approval of their proposed merger in the East Africa market, including Kenya.

AkzoNobel in June last year struck a deal to buy the assets of the rival Kansai Plascon’s business in Kenya, Uganda, Tanzania Burundi, and the rest of Africa in a bid to strengthen its footprint in the region.

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