Vivo Energy Kenya, the retailer of Shell-branded fuel products, has raised its market share to 26.52 percent, marking the first time in recent years that a single oil dealer is holding more than a quarter of local petroleum sales.
Data from the Petroleum Institute of East Africa shows the oil marketer’s share rose to the new high in the three months to March, up from 21.7 percent held in the full year ended December 2021. The market share gain is the result of the company’s aggressive marketing and expansion across the country.
