SportPesa made a net profit of Sh12.9 billion for its owners in Kenya in its first five years of operation when the brand was owned by Pevans East Africa, revealing the lucrative earnings in sports betting.
Pevans launched SportPesa in 2014 when it made a net profit of Sh44.2 million. The earnings rallied to Sh1.6 billion the next year, later peaking at Sh6.2 billion in 2016.