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Top Dutch brewer entry raises stakes for Kenya’s big brands
UDB’s trade marketer for Africa Elske den Besten, Jovet Kenya Ltd director Daniel Munene and Sander Bos, the brewer’s sales manager for Africa. PHOTO | COURTESY
Netherlands’ third-largest beer maker, United Dutch Breweries (UDB), has entered the Kenyan market bringing its key brands such as Royal Dutch Posthorn, Atlas and Trio Stout to local outlets.
The brewer has appointed a Kenyan distributor hoping to grab a piece of Kenya’s lucrative beer market currently dominated by the Diageo-owned East African Breweries Ltd.
