Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Unilever tightens rules on celeb deals
Market influencers are believed to have deep and direct connections with their audiences whom they engage through their posts on social media sites. FILE PHOTO | NMG
Unilever East Africa has tightened rules in signing deals with popular local personalities on social media to market its products, the leading consumer goods firm said on Wednesday, taking cue from its parent firm.
The maker of common household brands such as Omo washing powder, Vaseline and food additive Royco said it will no longer work with persons who buy followers to gain popularity on social media.
