Why agritech startups struggle to gain firm footing in Kenya

agritech

 Farmers learn more on value added farm produce during a field day in Njoro, Nakuru County. PHOTO | FILE | NMG

Kenyan agritech startups are struggling to pick up in contrast to their peers such as fintech and commerce, with the trend attributed to the age and digital literacy gap among farmers as well as intense competition from brokers.

A report from the Mozilla Foundation shows stunted growth and innovation in the application of technology to produce more by making farming more efficient—from field monitoring to the food supply chain in horticulture, and aquaculture to improve yield, efficiency, and profitability.

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