Brand reputation is the overall perception that the public have over a particular business. It can be negative or positive depending on a number of factors. Businesses that are sensitive to consumer rights tend to have higher brand reputation than their counterparts.
One of the emerging consumer protection issues today is data privacy and protection. It is a subject that is encapsulated in many laws in Kenya. For one, data privacy is a constitutional right. The Constitution under Article 31 gives the right to privacy. This means that every other law and business organisational policies must align with the constitutional provision.
