At the beginning of the year, many individuals and businesses engage in strategic planning, setting goals and objectives for the year ahead. While motivations for starting a business vary, they often include making money, becoming one’s own boss, and pursuing personal passions. However, some entrepreneurs are driven by a deeper purpose: making a positive impact.
An impact-based business model focuses primarily on creating positive change. These businesses fall into two main categories: purely impact-based and hybrid impact models.