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Me-too business: The benefits and risks you need to consider
Corporate espionage happens when a third party uses illegal methods such as hacking to access your business proprietary information. PHOTO | SHUTTERSTOCK
One of the major hindrances to an entrepreneurial spirit in Kenya is the “me-too” businesses that imitate or copy their competitors’ goods and services. The me-too phenomenon is very common in Kenya.
A me-too entrepreneur is an imitator and a copycat as s/he imitates the goods and services of successful businesses. At times, a me-too business has to copy the business strategy of its competitor.
