What principles form the foundation of your start-up?

Studies have shown that there is a direct link between values and financial performance. PHOTO | SHUTTERSTOCK

“A wise man built his house upon a rock and though the rain, the torrents, the floodwaters and the winds beat against the house it will not collapse as it is built on a bedrock.”

The above text is taken from a biblical passage that illustrates the importance of building a secure foundation. When the foundation is sure then no amount of external pressure can cause the building to collapse.

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Note: The results are not exact but very close to the actual.