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Coca-Cola takes on competitors with new sugar-free beverages
From left- Coca Cola sales and marketing Director CCBA Kenya, Victor Getenya, Coca Cola Portfolio Lead Nutrition and Hydration lead ECAF, Nelly Wanaina and Coca Cola marketing manager East and Central Africa Reinaldo Padua during the launch three new products into the Kenya market on July 3, 2019 at Coca Cola offices in Nairobi. PHOTO | SALATON NJAU
Soft drinks maker Coca-Cola has launched four new beverages targeting sportspeople and the health conscious as it grapples with consumers turning away from its sugary drinks.
This is as it steps up competition in the local beverages market.
