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Jambojet eyes bigger regional market share with new flights
Jambojet CEO Allan Kilavuka and Tourism Chief Administrative Secretary Joseph Boinnet with a delegation from Rwanda alight from the inaugural flight from Nairobi to Kigali at the Kigali International Airport. PHOTO | COURTESY
On Monday, budget carrier Jambojet made its maiden trip to Kigali, Rwanda, the latest foray into cross-border flights which it aggressively embarked on two years ago.
The focus now shifts to how the airline will perform on this new venture, with analysts saying the rapid expansion is a two-edged sword. The airline can reap big from the new routes — thanks to increased passenger numbers — and also significantly shore up its revenue. However, past experience has shown that quick expansion by an airline can go wrong if not well managed.
