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Digital service tax: Content creators cry foul over a deep 15pc cut plan
If the Finance Bill, 2023 is approved by the lawmakers, the income earned through digital content monetisation will be subject to a 15 percent withholding tax. FILE PHOTO | SHUTTERSTOCK
The Kenyan digital content creation space has exploded in the last few years with creators earning hundreds of thousands of shillings from platforms such as YouTube and Instagram.
Local firms have also been falling over themselves in the race to ink lucrative influencer deals. For the talented, it has felt like riding the gravy train, with some living flashy lifestyles.
