There is nothing new under the sun. Players across different market segments are constantly trying to outdo each other for market and mind share. Technology in its latest variant is often front and centre in these wars. When I speak about technology, I refer to the full spectrum, not just bits and bytes that we experience more ‘tangibly’ through various software products and platforms we use.
We have no shortage of solutions addressing pertinent needs, yet someone will break away from their current station, put together a team and pursue opportunities driven by the hope that their tweak or insight into the problem will be sufficient to justify the creation of a successful business.
