The number of active social media users in Kenya grew at a slower pace of 15.9 percent in 2024, compared to a 38.2 percent jump recorded in the previous year, new data shows, an indication the country is edging towards saturation in terms of adoption.
The Digital 2025 Local Country Headlines Report, published by global insights platform Datareportal, shows that Kenya added 2.1 million new social media accounts in the year to February this year, bringing the total number to 15.1 million, compared to 3.6 million accounts added the prior year.
