Minting cash on intellectual property rights tightrope

BoniswaSidwaba

Boniswa Sidwaba, Tiktok Head of Content Programming Sub-Saharan Africa. FILE PHOTO | POOL

Mohammed Assad Alby is among the growing number of young Kenyans making money from social media networks.

His trademark pickup line, Mambo, may be cliché, but it is helping him generate content for his TikTok account, so much that he scorns the thought of ever looking for employment.

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