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Smartphones, betting step up data market war

Fibre optic cables ready for laying. Kenyan telcos are changing tack to win the Internet war. FILE PHOTO | NMG

When Safaricom #ticker:SCOM announced half year results for the six months to September 2009, its income from voice appeared to hit a peak, calling for a shift in business approach.

“We intend to increase our market share in data services provision to compensate for voice call market share fall,” said Michael Joseph, the company’s then chief executive.

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Note: The results are not exact but very close to the actual.

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