British American Tobacco (BAT) has lamented plans by Kenya’s Health ministry to classify its nicotine pouches as tobacco products regulated under the tobacco control law.
The Health ministry in early February ruled the sale and distribution of BAT nicotine pouches, trading under Lyft brand, be done under the Tobacco Control Act —a move that would place the nicotine pouches under similar taxation and marketing restrictions that are imposed on cigarettes and other tobacco products.
