Visitors from Milan and Rome have overtaken travelers from Kisumu and Nairobi’s Wilson Airport to Mombasa via Moi International Airport (MIA), underscoring the growing importance of Italy to Kenya’s tourism.
Arrivals from Milan’s Malpensa Airport more than doubled to 28,664 in 2025 from 12,317 a year earlier, while those from Rome’s Fiumicino Airport jumped more than fourfold to 5,811 from 1,355, according to new data from the Kenya National Bureau of Statistics (KNBS).