Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Kartasi books seeks to charm kids with Walt Disney cartoons deal
Kartasi Industries chief operating officer Arvind Badrinarayanan at his Industrial Area office. PHOTO | SALATON NJAU
A Kenyan stationery manufacturer, Kartasi Industries, has signed a license deal with US family entertainment firm Walt Disney Company (Africa) to use images of its cartoons to brand its books in a bid to attract young learners.
Kartasi Industries chief operating officer, Arvind Badrinarayanan said the deal is expected to increase the company’s sales by tapping the school children’s affinity to the cartoons.
