Kuguru reveals why he threw in the towel on Softa

Business tycoon Peter Kuguru recently put his 20-year-old Softa beverages company up for sale, marking the end of an era in which a Kenyan firm took global giant Coca-Cola head-on.

Mr Kuguru announced his Softa Bottling Company was exiting the market due to financial difficulties occasioned by failure to secure a joint venture partner.