Product boycott calls amplify political risk for businesses

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Azimio leader Raila Odinga addressing journalists at Jaramogi Oginga Odinga Foundation(JOOF) in Nairobi on March 21, 2023 where he announced that protests against the high cost of living will take place on Mondays and Thursdays from next week. PHOTO | EVANS HABIL | NMG

A number of top business brands have been dragged into the murky political waters, with the opposition leader Raila Odinga making product boycott calls that mirror the 2017 mass action that hit firms hard.

Mr Odinga, the Azimio la Umoja One Kenya coalition leader, is rewriting the 2017 script by calling on his supporters to boycott certain brands he claims are pro-William Ruto regime.

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