Top global coffee buyers eye direct sales with farmers

Coffee buyers from different parts of the world at a meeting in Nairobi on Nov 28, 2016. PHOTO | DIANA NGILA

Top world coffee buyers are in Kenya to ink direct purchase deals with farmers and avoid the Nairobi Coffee Exchange, a move that will see growers earn Sh7,000 more per bag.

Officials from the Specialty Coffee Association of America and representatives from Brazil, Colombia, Hong Kong, Myanmar and China are seeking to buy the commodity directly from farmers’ co-operatives.

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