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Kendi's lessons from 20 years of building firms

BDCAROLINEKENDIABSABANK

Absa Bank Chief Marketing Officer Carolyne Kendi poses for a photo during the interview at Muthaiga Golf Club on March 08, 2023. PHOTO | KENNEDY AMUNGO | NMG

By  JAMES KAHONGEH

Carolyne Kendi is a brand builder, an Afro-optimist career nomad and a lover of life. The chief marketing officer at Absa Bank Kenya is currently surfing a giant wave of freedom in life and career.

For more than 20 years, Kendi has built and positioned different brands in a highly mobile career straddling different industries.

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